Company: Nexxen
Industry: Adtech
Time working together: 2 years
Company
Nexxen seamlessly bridges the buy and sell sides through a single, cohesive video- and CTV-focused platform, enriching every stage of the campaign lifecycle with advanced and exclusive data, including automatic content recognition (“ACR”) data. Each pillar of the company’s technology stack effectively addresses industry challenges, minimizing waste and maximizing media spend and revenue across premium content and scaled, targeted audiences. Following the integration of Amobee earlier in 2023, brands, agencies and media companies are able to leverage Nexxen for discovery, cross-platform planning, activation, measurement and optimization.
Challenge
Nexxen is a data-driven leading Adtech company. Because of the nature of their business, the company has massive amounts of data which is strategic to the company and the value they deliver to clients. CTO Tal Mor was looking for a data and analytics firm that would help him upgrade from Tableau dashboards to advanced data tools. Seeking to modernize the data platforms and also hire a team that has the right mindset and know-how to analyze and leverage the data, Mor came across B Leader. “BLeader and Amit were the most impressive in terms of experience, recommendations and offerings. It was clear their expertise is phenomenal,” says the Nexxen CTO.
Results
Starting from a 3 month consultation project, Mor was examining whether he could get quick and tangible results. Once he saw the ROI, the CTO kept adding more and more projects and scope to the collaboration – which has now been going on for 2 years. “The insights we provide to clients are mission-critical to Nexen,” says Mor. “With the help of the B Leader team, we were able to deliver value not only internally – but actually implement it as part of our differentiation and value proposition for premium clients.”
Mor says that a practical approach was key for the collaboration and that the team has seen immense success in organization-wide adoption of data practices. Platform selection was very important to teh CTO, and he highlights the best practices that the B Leader team was able to implement in Nexxen, saving time and efforts and shortening the learning curve.
One of the most strategic projects was completely revolutionizing the way publisher data is analyzed, sliced and diced and turned into actionable insights. “We used to have an entire team work on analyzing the data, slicing and dicing it and then reaching decisions for 5-6 hours each day. This was a critical process, ensuring that TV viewers were served the right amount of ads, with the right pricing and protecting the profitability of these ads for both our clients and us.” Mor says that with the help and guidance of B Leader, the Nexxen team has built a Vertica-based tool using Looker on the front-end that now does this work in a matter of minutes. A similar project has also been implemented on the advertizer side. “The ROI was immediate – increasing our profitability, our competitiveness and the value we are able to deliver to our clients. People now swear by this system.”
Top Value Adds
- Selecting the right tools, knowing what we can request from vendors and where we stand in terms of pricing
- Implementation at the highest level, including troubleshooting, gathering user requirements, feasibility study
- Hiring, training and driving internal adoption
Every single consultant we worked with from BLeader was a real expert, with an impressive track record and the know-how to apply it to our business and data needs. There are a lot of companies out there that can give you the people to do BI or data, but there are very few that are true experts. Our results speak to the B Leader’s team expertise.
Tal Mor
CTO at Nexxen
