How Mimun Yashir Went From Zero to Three Predictive Models In One Year And Built Their AI and ML Expertise

Company

Mimun Yashir (Also known as Direct Financing) is a leading consumer credit company in Israel. Mimun Yashir offers the public non-bank credit solutions for financing a vehicle, tuition, vacation, renovation, or any other purpose – under affordable conditions and full transparency.

Challenge

Shahaf Levin, CDO at Mimun Yashir, was faced with the challenge of building the company’s data department from scratch. He was looking for a firm that would be able to provide value for a variety of needs – consulting, strategy, implementation, hiring, training and more. Being familiar with the work of many consultants, he was looking for tangible, results-oriented solutions that go beyond a presentation and roadmap.

Results

In 1.5 years of working together, Levin has built a thriving data department which other departments look up to. The collaboration includes weekly 1:1 meetings between Levin and Amit, BLeader’s CEO, as well as weekly meetings in which they tackle the data department team’s challenges and provide feedback and guidance. Levin is proud of the 3 predictive models that were planned, built and implemented in under 1 year, including a predictive lead scoring model and a predictive opportunity scoring model.

These models help the Mimun Yashir team understand which leads they should be investing more time and effort in, and after the initial call – which are the most likely to close a deal. BLeader also placed 3 top experts into Mimun Yashir’s team – these data experts brought their AI and ML expertise and shared it with the rest of the team. The result is not only AI and ML implementation but also enriching the knowledge and the skills of the entire team.

Top Value Adds

• A practical approach across the board
• Guidance and coaching
• The ability to communicate with the executive suite at their level